Panasonic enters a ground-breaking venture with Jaguar and sponsors the new FIA Formula E team Panasonic Jaguar Racing.
Formula E is a pioneering single-seater championship and the world's first fully-electric motorsport series. With zero emissions and noise levels below those of conventionally fossil fuel-powered racers, the cars can compete on purpose-built street circuits in the heart of major global cities. Formula E’s goals are to raise awareness and accelerate development of electric road cars, reduce global emissions, improve e-mobility and engage younger fans.
The series fits perfectly with Panasonic’s global vision of a better life and a better world. Already at the forefront of e-mobility, Panasonic is a supplier to many of the world’s biggest car companies thanks to expertise that includes innovative battery technology, inverters and on-board chargers. In addition, Panasonic’s portfolio also includes highly relevant next-generation technology including connectivity and infotainment. The close work with the racing team and lessons learned on the race track will help to push Panasonic Automotive’s efforts to develop innovative future technologies.
Panasonic and Jaguar are two premium brands with shared mindsets, both focusing on quality, innovation and performance.
Takeyuki Yamanaka, Managing Director, Automotive Systems Europe, commented: “Panasonic is excited to announce this landmark partnership. As a supplier to the world’s largest car manufacturers and through our portfolio of electrical automotive components, Panasonic is already a world-leader in e-mobility. We will build on this through Formula E. We are also world-renowned for our infotainment and connectivity expertise, technology which is just as relevant to next-generation mobility. Fast-tracking product development, reducing emissions and being more sustainable is crucial to us and Formula E is a perfect fit. We have no doubt that the series will revolutionize e-mobility – and we want to be the drivers of this change. We’re looking forward to the coming years with real anticipation.”
James Barclay, Panasonic Jaguar Racing Team Director said: “We are delighted that we will be partnering with a premium brand that has the profile and prestige of Panasonic. It is a world-leading electronics company with a first-class reputation for quality, integrity and innovation. By competing in Formula E and accelerating the development of critical technologies, Jaguar intends to be at the forefront of the electrification of the car industry. We look forward to working closely with Panasonic as we build our campaign over the coming seasons.”
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